Stop Spending Your
Sundays Writing Captions.
Two evenings. Your own AI setup. A full week's content in 30 minutes.
This is the workshop that's about to change how you run your fitness business — and nobody else in Ireland is offering it.
From €199 deposit · 6 places only
30 min
to create a week of content
5 min
to write a full programme
First
of its kind in Ireland
Sound familiar?
You're a brilliant coach.
But you're drowning in the stuff that isn't coaching.
You finished your last client at 7pm. Now you're sitting on the couch trying to think of something to post tomorrow. You've got a half-written programme in a Google Doc you keep meaning to finish. Your website still says "coming soon" on the services page.
And somewhere in your inbox there's a lead you forgot to follow up with three days ago.
What if that stuff took minutes instead of hours? What if you had a setup that handled the content, the admin, the marketing — and it actually sounded like you?
That's exactly what we're building in this workshop.

Transform Your Coaching Business
with AI.
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What we cover
Four problems.
One workshop. All solved.
We don't teach theory. We sit down together and fix the things that eat your week.
Your Content Game
Staring at a blank screen after a full day of sessions is soul-destroying. We'll show you how to generate a full week of captions, carousels, and story ideas in under 30 minutes — and it'll sound like you wrote every word. Because the AI learns YOUR voice.
Client Programmes & Check-Ins
A 12-week programme from scratch? That used to be your entire Sunday. Now it takes minutes. We'll build it live in the workshop, then show you how to personalise it for any client in seconds.
Your Business & Marketing
That email you keep meaning to write to past clients? The pricing page that's been 'in progress' for six months? We're doing all of it. Together. In the room. You'll leave with actual copy you can use the next morning.
The Admin That Steals Your Evenings
Onboarding new clients, answering the same five questions, sending session reminders — it adds up to hours every single week. We'll set up simple AI-powered flows that handle the repetitive stuff automatically.

Two sessions. Two completely different nights.
One massive
head start.
Phase 1 — Quick Wins Night
Start hereThis is where you go from "I've heard of ChatGPT" to "I just made a week's worth of content in 20 minutes." We introduce the tools, get your hands dirty immediately, and you leave that night with real things already created. No slides. No lectures. Building from minute one.
Phase 2 — The Big Build
Works while you sleepThis is the session people talk about. You build your own AI content generator and your own AI assistant — both trained on YOUR brand, YOUR voice, YOUR business. When you close your laptop on Saturday afternoon, you've got tools that keep working for you at 6am before your first client, on the bus, at 11pm when you finally sit down. They don't clock off. Ever.
Phase 1 starts in
14 coaches have already secured their place
Your Trainer
You're not learning from a YouTube tutorial.
You're learning from someone who does this for a living.

Sonia Madsen
Founder, AIVA Consulting
Sonia helps Irish businesses cut through the AI noise and actually get results. She's not a tech guru who talks over your head — she's the person who sits down with real business owners and builds AI workflows that save them hours every single week.
She's worked with accountancy firms, recruitment companies, consultancies, and service-based businesses across Ireland — automating the repetitive work that drains their time and building AI systems that actually stick.
Her clients don't just learn about AI. They leave with setups that are still running months later. That's the promise for this workshop too.
“We didn't build this workshop because AI is trendy. We built it because our coaches were spending more time on Instagram than on their clients.”
The Big Build
You don't leave with “notes.”
You leave with weapons.
Everything you build in this workshop is yours to use the very next morning — on the bus, between sessions, at 11pm when you finally sit down. They don't clock off. Ever.
Captions, emails, programmes — in seconds
Trained on your voice, your audience, your topics. Open it at 6am before your first session. Open it on the bus. It creates real content that sounds exactly like you — not a robot.
Your own AI assistant that never clocks off
It knows your services, your pricing, your tone. It handles the questions that eat your evenings — even when you're not around. A team member on call around the clock, every day of the year.
The Platforms
The tools you'll use —
explained simply.
You don't need to know anything about these before you arrive. Here's what they are in plain English. Swipe through to explore each one.
Think of it like texting a very smart assistant who never sleeps and never charges by the hour. You type what you need, it writes it back — instantly.
What you leave with
Use it the very
next morning.
Not just notes — actual tools and templates you can open the day after the workshop and start using immediately.
- Your own AI content generator — trained on your voice, your audience, your brand
- Your own custom AI assistant — handles the questions that eat your evenings
- A prompt pack — copy-paste templates for content, programmes, emails and more
- A curated list of the best AI tools — free and paid — so you're not wasting time Googling
- Clear do's and don'ts for keeping client data safe
- Q&A access with Sonia and the AIVA team
Estimated tool value
€1,500+
Is this for you?
This is for you
if…
You're a personal trainer, Pilates instructor, gym owner, or fitness coach
You've heard about AI but have no idea where to start
You spend more time on admin and content than actual coaching
You've tried ChatGPT but everything it writes sounds robotic
You want to get ahead before every other coach figures this out
You don't need to be 'techy' — if you can send a WhatsApp, you can do this
IFT graduates get priority, but any fitness professional or coach is welcome. If you work in the industry and you want the edge — this is it.
What if I've already used ChatGPT?
Good — then you already know the basics. But there's a massive difference between typing a question into ChatGPT and having a fully trained AI setup that creates content in your voice, handles your admin, and works while you sleep.
That's what we build in Phase 2.
Let's talk money
This pays for itself
before the month is out.
Hiring a freelancer for your socials? That's €500+ a month — and they still won't sound like you. Subscribing to all the AI tools yourself and figuring it out alone? That's €1,500+ a year and months of trial and error. This workshop is €300. Everything included.

What coaches spend on content alone
€500+/mo
Outsourcing captions, graphics and strategy to freelancers
What the tools are worth per year
€1,500+
Subscriptions to ChatGPT, Gemini, Claude, NotebookLM and more
What you pay for everything
€300
Both sessions · your own AI setup · take-away pack · Q&A with Sonia
One new client you pick up because your content got sharper pays for this ten times over. And that's before we even count the hours you get back every single week.
Questions people ask
Do I need to know anything about AI?
Absolutely not. This workshop is built for people who've never touched these tools. If you can send a WhatsApp, you're more than qualified. We start from zero and you'll be creating content within the first 20 minutes.
What do I need to take part?
A laptop and a decent internet connection. That's it. If you've got a logo or some existing content, bring that too — we'll put it to work.
Do I have to attend both sessions?
Yes — and you'll want to. Phase 1 gets you going with quick wins. Phase 2 is where you build the AI setup that keeps working for you long after the workshop ends. They're designed as one programme and both are included in your booking.
Is this only for IFT graduates?
IFT graduates get priority access, but any fitness professional or coach is welcome. If you work in the industry and want to get ahead, you're in.
What if I've already used ChatGPT?
Good — then you already know the basics. But there's a massive difference between typing a question into ChatGPT and having a fully trained AI setup that creates content in your voice, handles your admin, and works while you sleep. That's what we build in Phase 2.
Lock In Your Spot
Phase 1 + Phase 2 · Fully Online · May 2026 · Led by Sonia Madsen, AIVA Consulting
One payment · access to both phases · nothing more to pay
What's included
- Phase 1 — Mon 18th May, 7:00pm–9:30pm (online)
- Phase 2 — Sat 23rd May, 11:00am–2:00pm (online)
- Your own content generator (built on the night)
- Your own custom AI assistant
- Full take-away pack
- Q&A with Sonia Madsen, AIVA Consulting
Your Details
20 places. First time ever.
You're either on this —
or you're watching from the sidelines.
The coaches who don't move now will spend the next year trying to figure this out alone. The ones who book today will already be ahead.
From €199 deposit today · 6 places only · Fully online · May 2026
